Facebook is not going anywhere soon. Facebook’s impressive reach is being used by many of the smart marketers but the network is constantly evolving. In order to keep a track with Facebook it is very important for you to know the ins and outs of the platform. Right from the improved statistics to day-to-day altering algorithms.
Here are some of the multi-dimensioned Facebook strategies which you should keep in mind while marketing on Facebook in 2018.
A) Learn how to use Chatbots.
According to a recent study of Facebook statistics, more than 33,000 chatbots are active on Facebook. The one programme which engages your audience by responding to the received messages in your absence are the Chatbots. Chatbots can be programmed to respond the same way each time, to respond differently to messages containing certain keywords. Facebook bots are helpful in aiding your human marketing team and boosting their productivity in the process.
Facebook recently released a data which has provided the value of bots for business:
1) 2 million messages are sent between people and businesses monthly.
2) 56 per cent of the people would rather message than call customer service.
3) 53 per cent people are more likely to shop with businesses they can message.
The data given in the image above shows that you need to start leveraging chatbots to streamline customer’s communication, success and sales. However chatbots are not only convenient for your customers but also beneficial for your business.
B) Brands post an average of 8 times on Facebook per day
According to the International Society of Small and Medium Enterprises (SMEs), major brands post eight times per day on an average. From this report you can conclude that if you are not getting the desired reach or engagement, then there is a need to increase your posting frequency a bit.
The same research also found that 39 per cent of marketers planned to increase their Facebook posting frequency over next 12 months.
Posting unique content 3-4 times every day is a great way to ensure that you are reaching out to your audience’s timelines frequently.
More than 70 Facebook translations are available
Facebook has more than 70 languages available so as to offer smooth communication to its global audience. Also, language plays a vital role when it comes to targeting audience. Use analytics to understand the demographics of your audience, keep an eye on the native language of your audience. Using this, you can target your page posts by language.
For example, if you limit the language of your posts to French, it will only be visible to people who:
• Have French set as their language on Facebook
• List French as one of their languages on their profile.
• People who don’t fall into those criteria won’t be able to see your posts on their page, their news feed or search.
C) Is there a “Particular” day to post on Facebook?
By figuring out best timing to post on Facebook, you can improve your visibility and overall results from your Facebook posts almost instantly.
If you have a new page for a new business, learning about the audience for your business will always take time. In this case, it is better to share different types of posts on Facebook at all the different times. As you know that weekdays have a stronger correlation with weekends, afternoons between 1 p.m. and 3 p.m. tend to be the preferred times.
You can use Facebook reporting suite to identify your most engaged post and the time it was published. Then you can post more of your content around those times.
D) New messaging tool
More than 50 million businesses are now using Facebook pages, more than 2.5 billion comments are made on these pages per month, said Facebook recently.
Facebook also announced a series of messaging updates to pages, aimed to make it easier for businesses to talk to customers on the site across various devices. Facebook’s product manager for Pages, Michael Sharon said, “Now it is easier for pages to address both the public comments and private messages that people send them, in order to build and maintain strong relationships.”
Schedule your posts.
It doesn’t matter what sort of a page you are running on Facebook. An active stream of content will help you keep your readers engaged. To avoid making yourself posting content after your working hours, you can make Facebook work for you. You can do this by scheduling posts ahead of time. Facebook has a built-in feature which will help you schedule your posts; with that feature it is possible to schedule your personal account posts as well.
E) Consider post length
Let’s talk about the length of the title of your Facebook posts. The most effective length for an ad title on Facebook is four words and 15 words for a link description.
The ideal length of a Facebook post is less than 40 characters. In the study of retail brands on Facebook, this particular length of the post proved out to be the most effective one. The engagement of the posts i.e. the “like” and “comment” rate with the posts having 40 characters received 86 per cent higher engagement than others.
Also, only 5 per cent of the posts on Facebook are qualified to this length. Another key statistic is that the posts that contained approximately 80 characters received 66% higher engagement.
Just knowing a platform is not the key, making beneficial use of it holds importance. By keeping up with these, you will be able to improve your Facebook marketing strategies.
To know more about Facebook marketing statistics, contact us!