It is highly likely that anyone who needs pest control services will go on Google and simply click the first few results that pop up. If you want to grow your business and online presence organically quality SEO will pave the way for you. To maximize the number of clients, you need to make your way to that critical top spot.
A major challenge while trying to grow your business through digital marketing is appearing on the first page on the search engine. To achieve the best results possible, your pest control ads should be different from other sites.
Understanding what potential pest control service clients are searching for is a key part of any pest control SEO or digital marketing strategy. Mentioned under are a few strategies that will help you optimized your website.
Optimize For SEO
Search engine optimization allows you to organically increasing the quantity and quality of traffic to your website through search engine results. SEO is a long term investment. If you want your pest control business to increase sales and be among the top place in the market, organic SEO will help you rank.
- Keywords Research:
Keywords are just as much about your audience as they are about your content. While short-tailed keywords might appear to be your ultimate goal as they often have temptingly high search volume; it may not always be the case. Singular keywords can be infuriatingly vague not to mention they usually have extremely tough competition.
Long-tail keywords usually have more clearly defined intent as they are a more specific combination of terms. Since they are intent-based, long-tail keywords have less competition, with room for a smaller site to break in and make their mark on the SERPs.
- Title tags:
Title tags are HTML element that specifies the title of a web page and are displayed on SERPs as the clickable headline for a given result. The title tag of a web page should be accurate and to the point description of a page’s content. It’s important to watch your title length; Google typically displays the first 50–60 characters of a title tag.
Giving every page a unique title not only help search engines understand that your content is unique and valuable but also drive higher click-through rates. That being said, be sure to not overstuff the title tag with keywords.
- Meta Descriptions:
A Meta description is an important HTML attribute that provides a summary of your web page and is extremely important in gaining user clicks through SERPs. Search engines such as Google usually display the Meta description typically up to 160 characters long. Meta descriptions can be any length, keep them long enough that they’re sufficiently descriptive but not more than 150-160 characters. A page’s Meta description should be intelligently constructed as these short paragraphs are a webmaster’s opportunity to “promote” content to searchers, and searchers’ chance to decide whether they want to visit your web page.
Content Strategy
Content and SEO go hand-in-hand without one, your efforts on the other are seriously futile. Your keyword research won’t do much good unless you use those keywords in your content. Research what your audience is looking for before creating content as without knowing will leave you without any significant traffic. When done correctly effective content builds trust, and if someone trusts you they’re more likely to do business with you.
- Make a Pest Control Blog:
Mostly an average pest control websites consist of just a handful of pages, home, services, gallery, contact, and an about us page. It’s time to show Google you deserve to be ranked ahead by creating a blog page with the information people are searching for.
Blogging is a great way to demonstrate your expertise and build relationships with prospective customers and also with the existing customers. Regularly creating a blog builds your authority in the pest control niche. Also, quality content matters since informative content will boost your website and raise your authority.
- Remarkable Content:
You need to answer the questions and problems that your visitors are searching. The content should be compelling that resolves the searcher’s query. The better the quality of content on your website, the more likely you are to rank well in search results. The content can get monotonous; to keep the viewer engaged instead of writing the same words over and over goes with its synonyms to keep it fresh. When done right, it’s one of the most successful long-term strategies on this list.
- Link Generation:
Link building is a key component that you can use on your website in terms of SEO. The way to earn backlinks is to generate high-quality content which is what search engines crawl when they arrive at your site. Google has confirmed that links and quality content are two of the most important ranking factors for SEO. Links that connect internal pages of the same domain are known as internal links. Google uses a link to discover new web pages as well as to help determine how well a page should rank in their results.
Improve your Local SEO
Start by optimizing your Google My Business page. Listing your business with Google My Business makes it easier for people to discover your business. ‘NAP’ acronym for name, address, the phone number is the three pieces of data that make up the core of your business information in the world of local search.
Review acquisition is the most influential Internet factor for any local business. It’s estimated that almost 92% of consumers read online reviews before investing in local services and 68% state that positive reviews influence their decision to trust in a business. A positive review not only brings in more customers but also helps build trust.
Also, optimize your website content with keywords that are relevant to your local customers. The simple way of doing this is to use Google’s Keyword Planner to find relevant yet local keywords using the location filter. However, avoid over-use of keywords as keyword stuffing might make your website content seem spammy.
Revamp your Social Media Ads
Ads on Facebook, Instagram, LinkedIn, and Twitter are easy to set up and manage. Select a target audience for your ads based on potential customers’ demographic information, geographic location, and interest.
For example, LinkedIn is one of the largest social business networks. Customer reviews play a role in your local search engine rankings developing a strong reputation. Joining LinkedIn groups related to your industry and answering questions in their forums will help you make an impression that will pay off for your business.
Though just creating a few accounts is not enough you have to be active on your social media handles as well. Proactively promoting your business on social media can help you increase your brand awareness and reach which ultimately attracts more people to your brand.
Paid Advertising
The paid search ad is one of the most common types of Pay-Per-Click. These ads usually appear when people search for things online using a search engine like Google and especially while performing commercial searches with intent to buy something.
Pay-Per-Click (PPC) is based on how much you are prepared to ‘pay per click’ when the keyword they bid on is searched. Ads are subject to what is known as the Ad Auction, the paid section of the search results is based on a bidding system called Google Ad words. There is no monthly fee for appearing, you pay Google only when someone clicks on your link.
Conclusion
Nearly all SEO techniques require time with ongoing effort to establish your presence. Without these basic SEO techniques, your business could be losing out on a significant amount of traffic. Content marketing is the organic way for brands to build loyalty, and PPC is an effective way to get your content to the audience. By implementing these actionable strategies, your pest control business doesn’t just take advantage of lucrative local searches but also builds a solid foundation all over.