Construction Company

The business is based in Ottawa, Canada. They have been building beautiful backyards in Ottawa since 2009. Their objective is to build elegant outdoor living spaces where families can make the most of the summer season.

To achieve qualitative and quantitative improvement in leads for the company doing seasonal business in a highly competitive market using tailor-made, cost-effective organic as well as paid campaigns.

To generate more leads with a tight marketing budget in a competitive environment the company needed wider online exposure through organic SEO processes, smart use of advertising budget with efficient bid management and lower bounce rates on the website to boost conversions

A thorough manual audit of the website gave a clear understanding as to where it lacked. When the inconsistencies were fixed, the result was a website ready to generate more leads and conversions. A clear understanding of the audience led to development of SEO strategies focused on reaching out to maximum people.

As the cost-per-click of ads in this industry is very high, advertising spend was used efficiently. With in-depth keyword research, unique ads were developed that got more clicks and subsequently more conversions. An insight into the behavior of the traffic pattern formed the base of our processes. With granular level keyword targeting and A/B testing, an increase in lead generation was achieved.

Fencing and deck construction is a seasonal business in Canada. Due to this, getting quality leads was challenging for a small businesses. They wanted to grow as a business and make more money during the summer season. They faced these challenges:

• Threat from competition in a seasonal business
• Lesser number of leads and conversions online
• Tight budget for effective online advertising

With an approach directed towards getting more conversions out of budget advertising, ROI-centric strategies were put in place right from the beginning.

Besides getting more business as a result of the strategies,

•  Google Ads advertising generated more leads
• 20+ relevant keywords appeared on the first page of Google
• ROI increased and cost-per-acquisition was lowered