People living in india must be familiar with the Hotstar app. This app has been developed by STAR network and is being promoted by NOVI Digital entertainment Pvt Ltd. ( Which i suppose is a subsidiary of STAR ). Due to massive advertising and media push Hotstar has experienced good growth. As of today the HOTSTAR app has a reached 24 million downloads( including android and ios ). With plans to reach 30 million downloads by march next year.
Hotstar Vs Youtube
There is no denying that youtube has a much much higher viewership however Hotstar USP lies in the exclusive & original content.
Here some more stastics about Hotstar Viewership
Monthly Unique Visitors : 15-20 MIllions
Daily Impressions: 4-5 Million
Avg time spent on the app/per day: 31mins per user
Clearly when it comes to engagement length Hotstar takes the crown. No other streaming app comes close in engagement. Having said that brands who want to move to a more digital route than the normal TV ads can effectively utilize HOTSTAR in app ads.
Get in touch with us if you want to know more about ad rates and more details about HOTSTAR in-app advertising.