mobile device

Device Bidding is Here

On the 24th of May this year, Google introduced new features that would give advertisers more control over device management and preference. Till now advertisers have had to keep a base bid that was tied to the desktop and use...

/ August 23, 2016

Facebook Lead Ads: All You Need To Know

On June 25, 2015, Facebook announced a new type of ad: Facebook Lead Ads. One of the most important concerns that this type of ad addresses is – acquiring leads without having a landing page. For users, this means that...

/ June 28, 2016

Why Re-marketing is Important

Remarketing – the process of marketing to existing customers, visitors or users of your website or app – is often under utilized by many marketeers. But will re-marketing work for you? How do you figure out which segment of your...

/ June 28, 2016

Dig Deeper Into Your Paypal Referral Report In 5 Easy Steps

If there is one thing digital marketeers across the board dislike immensely, is looking into the source/medium report in Google Analytics and finding this – paypal/referral. The channel by which the user reached our website and then made a purchase...

/ April 14, 2016

Segmentation, Segmentation, Segmentation.

Wouldn’t it be awesome to know which visitors are converting? Which are not? If mobile traffic converts more than desktop? On what days of the month? If some days better than others for conversions? So many questions for a digital...

/ January 18, 2016

Advertising on Hotstar

People living in india must be familiar with the Hotstar app. This app has been developed by  STAR network and is being promoted by NOVI Digital entertainment Pvt Ltd. ( Which i suppose is a subsidiary of STAR ). Due...

/ December 18, 2015

Understanding Navigation Summary In Google Analytics

Google Analytics, the analytic offering from the behemoth that is Google, is a one stop shop for all your analytics needs. For small businesses and agencies, Google Analytics is the perfect way to stay on top of all your metrics,...

/ December 14, 2015

How CONVOMAX helped A Sports Retailer Grow by 520%

A well known sports equipment retailer in Australia asked CONVOMAX to manage their digital marketing with a focus on PPC. Looking into the account, a few glaring errors were noticed – 1) Products that were no longer available on the...

/ November 25, 2015

8 PPC Strategies for Small Businesses

PPC can be daunting and a decidedly terrifying experience if you are not sure what you are doing. Random location targeting, or bidding on broad keywords will result in your ads triggering anytime, anywhere and costing a massive amount of...

/ November 16, 2015